Believe me, the so-called writing gurus will never ever tell you how to write a blog post effectively because if you know the exact writing formula you’ll instantly start generating a flood of blog posts every week.
After you get this secret formula to write a blog post, you’ll not be searching for writers that demand high prices even these hard days…
Why I’m Sharing This with You?
Now you must be thinking ‘Why do I want to share this with you? Do you want money from me and want to sell your course.’
I’m not offended. You are right to think like that because everyone is doing this to sell the courses and earn money but I’m kind of a different person.
Definitely, I’ll make money but not by selling any course to you instead I’ll generate revenue indirectly by sending this learned information, knowledge, and writing expertise.
Do you want to write your first blog post that gets hundreds of shares?
Writing your first blog post is a real headache and today I’m gonna make it quite simple and easy to execute. So, if you want to learn the art of writing, continue reading.
Let’s Write a Blog Post from Scratch
As I’ve promised in my introduction, TODAY is the day we will start learning and understanding the whole writing theme of the blog post, and then of course we’ll be able to start writing the structure of a fantastic blog post that adds value and gives accurate information to the blog readers, right?
You heard me right. This is not going to be an ordinary blog post but an authentic source of information that other blogs will love to link and obviously there is a great chance you’ll earn backlinks for FREE. Isn’t it amazing?
Another big issue is that everyone thinks that only native speakers can write blog posts but that’s not true. I am the example right in front of you. Neither I’m a native English speaker nor do I have a graduation degree from any educational institute but I was successful to grab your attention through my writing and you are not getting bored either. Do you?
If you have read my first section of the article and then fell upon this one, it means there was something that got your attention and you are here to satisfy your hunger. You need to become a writer and can you believe that I’m gonna make you not only an ordinary blogger but a strong copywriter as well.
I’m sorry to make you wait this long but I had to. I had to show you how to get the eyeballs on your content. Now let me explain, how I grabbed your attention.
This is the First Step of my Extremely Working Writing Formula:
Know you Audience
Know your audience, their likes, dislikes, needs, desires and also the weak points.
Just think about yourself. Why did click on my search results in Google? One of the following may be the reason to do this:
- You’ve never tried writing blog posts and you are afraid that it will not go right.
- Quality content writers are getting hired at good salary packages
- You run a blog but no writer in the market provides quality content at affordable prices.
- You want to run your own blog and want to earn money from ad networks or affiliate websites.
I simply adjusted all these points in my introductory section of the article and we are now connected to learn this art of writing.
Now I’m gonna assign you a simple task in order to get started on this amazing journey of writing.
Do a little research on your audience and write down more than two pain points just like I did and that’s it. Now let me give you something big.
If you are able to find the pain points of your potential audience, it means you’ve done half of your content writing job.
Many many Congratulations on doing the assignment!!!
Don’t be surprised, you’ve made it. This shows you are still interested to learn this beautiful art of writing a blog post.
We have identified the audience’s pain points. Now let’s talk about the structure of a blog post. A typical blog post has the following theme.
- Introductory paragraph
- Blog post outline
- Call to action
Don’t be panic. I’ll be explaining each and everything in detail. Let’s begin with the introductory paragraph.
Introduction of Topic
Do you remember how I started this article? If not then go to the top of the page and read again because this is important.
As you can see I just made a bold statement and it just grabbed your attention. It was quite smooth and straight. No wavy arguments, instead just a simple claim that “After you get this secret formula, you’ll start generating a flood of blog posts every week”
I used some exaggerating words i.e. (flood of blog posts). Do you know what it means by a flood of blog posts? These are strong words and they have an impact on readers’ minds. If they don’t believe in the statement, still they want to explore it further.
This is not exactly the same way every blog post should start but it depends on the nature of your audience and the sensitivity of the topic being discussed.
If this was a serious topic related to the law, medications, etc. I would never ever start like this. Instead, I would start with the statements like:
“Do you how many children die every single day due to Covid?”
“No need to hire a tricky lawyer if you read this blog post once in your life.
I know still, these are a few overrated statements but we need the reader’s attention and we’ve got it.
I told you already, I’m not only teaching you the way of an ordinary blog post but strong copywriting skills as well. This is exactly the same method I use for my clients worldwide and they see results in days instead of weeks and months.
Another thing you can do is to throw a quick fact that rarely people would know already. But make sure to add the proper reference as well. Adding the link to the reference is always welcomed by the search engines and readers as well.
Don’t make your introduction very long. If possible, keep it engaging and entertaining so that the readers don’t leave your page instantly. You’ll not get any clicks, leads, or sales if this happens.
Promise something in the introductory paragraph so that the visitors know what are they going to learn and know about it. Don’t just tell the whole story at once instead give a quick spoiler about it.
All right, now you have a clear idea about your audience and the introductory paragraph as well.
Can you share some introductory statements in the comments below???
I wanna see how you come up with brand new ideas.
As we have learned how to write an introductory paragraph section of a blog post. It was the most important part that we’ve covered so far.
A blog post can be distributed into 4 main parts.
- Introductory paragraph
- Blog post outline
- Call to action
- Conclusion or final remarks
Before we discuss the outline let me explain a little bit about AIDA Framework. Now, what is this AIDA thing? AIDA is basically the abbreviation of (Awareness, Interest, Desire, Action)
- [A]Awareness: creating brand awareness or affiliation with your product or service.
- [I]Interest: generating interest in the benefits of your product or service, and sufficient interest to encourage the buyer to start to research further.
- [D]Desire: for your product or service through an ’emotional connection’, showing your brand personality. Move the consumer from ‘liking’ it to ‘wanting it’.
- [A]Action: CTA – Move the buyer to interact with your company and take the next step ie. of downloading a brochure, making the phone call, joining your newsletter, engaging in live chat, etc.
We follow this framework in the whole blog post from the introduction to the conclusion paragraph. This is not something different but a strategical approach toward getting sales, leads, or clicks.
In most cases, we have dedicated paragraphs in the blog posts for each section of the AIDA framework.
Can I have 3 minutes of your precious time? Read this blog post. This is important because this blog post will be used as a case study. After you’ve read the blog post, now look at this section:
In the first paragraph of the introductory section, I’ve created an awareness effect. I’ve talked about the first page of SERP domination. Who doesn’t want to be on the first page of search engines?
Now look closely, in the interest paragraph, I added some facts with authentic references that create an interesting effect.
I’ve urged readers and given some encouragement that they will be able to understand the whole process if they stick with the rest of the blog post.
There are many other copywriting frameworks but as per my experience with the blog posts, the AIDA is what we need, no matter if we are in the phase of brand awareness, leads, or direct sales.
When you decide to write on a specific topic, you should have an idea about how to divide your blog post into different sections. I’m not talking about the introductory paragraph or the conclusion part. I’m talking about the filler section of the blog post that comes between the introductory and conclusion section.
For now, I give it the name FILLER SECTION. The filler section accompanies one or more than one subheadings.
But wait, we haven’t discussed the headings philosophy yet. Every blog post must have ‘One Main Heading’ and multiple “Subheadings”
Most of the modern-day “CMSs(Content Management Systems)” like WordPress assign Blog titles to the Main heading. So if you are editing right inside the WordPress editor then you don’t need to create a separate main heading for the blog post. The topic of the blog post will be taken as the main heading.
When it comes to the subheadings, we can add as many subheadings as our content needs. The heading structure has a hierarchy like this one.
- H1:>> The main heading
- H2:>> Subheading under H1
- H3:>> Subheading under H2
- H4:>> Subheading under H3
- H5:>> Subheading under H4
The world’s top content analysts say that the content which is skimmable is most likely to be scrolled to the end. It means if we create the content in a way that the users can easily navigate to the different parts of the blog post, then there is a great chance they will spend relatively more time on your blog. Because they can see if you have a solution for their problem or not.
Always write your blog post in small paragraphs. Each paragraph should have only 4-5 lines at maximum. In this way, the users can easily identify where they left the blog post last time.
Sometimes when I find a blog post interesting, first I bookmark it and then read it. Because I don’t know for how long I can stick to this page. In this case, if I have to close this tab, I should know where I left it. So the small paragraph makes this job easy for me to start reading again where I left off.
Body of the Article or Filler Section
Try to satisfy the user query in the filler section of the blog post. Because this is the thing why you are getting these users on the page. They have searched something on the search engine and landed on your page. If you don’t give the solution, they’ll leave the page instantly without exploring other resources on your page.
The rate at which users leave your page in this negative way is called the bounce rate. For example, if 100 people visited your blog post and 20 visitors out of these 100 leave pages without doing any action then your bounce rate is 20%.
There is a debate in the market about if bounce rate is a ranking factor or not but we should take care of it as well. We are writing for humans, not robots so, we should solve their problems as well.
I hope you liked this blog post writing theme, if this is the case then share it on your social pages. If you have any queston in mind feel free to ask in the comments.
Writing an informative article is not a big deal but writing a highly engaging copy is what people love to read. If you are writing the content that helps people solve their problem and keeps them on your page, you’ve already won half the battle.
Try connecting all the dots that I tried explaining like interesting intro paragraphs, facts, AIDA, skimability. These are factors makes an outstanding piece of content that everybody loves to read.